AKINOLA SOLOMON OLAYINKA

Experienced Sales & Market Development Leader

Ibadan, NG.

About

Highly accomplished and results-driven sales professional with over 8 years of progressive experience in the FMCG sector, specializing in market expansion, distribution management, and team leadership. Proven ability to consistently exceed sales targets, enhance product visibility, and cultivate strong customer relationships across diverse territories. Seeking to leverage extensive professional knowledge and strategic insights to drive organizational success and achieve ambitious business objectives.

Work

GUINESS NIGERIA

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City Head

Ibadan, Oyo State, Nigeria

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Summary

Spearheading sales operations and market development as City Head for Guinness Nigeria, responsible for daily activity reporting, team motivation, performance review, and strategic target achievement.

Highlights

Directed daily sales activities across the city, ensuring comprehensive market coverage and operational efficiency to meet strategic goals.

Mentored and motivated a sales team, enhancing individual and collective performance to consistently achieve and surpass targets.

Analyzed and reviewed sales resource performance, implementing strategic adjustments to optimize productivity and market penetration.

Collaborated closely with sales teams to achieve and exceed sales targets through effective resource deployment and strategy execution.

Improved relationships with key distributors and generated significant new orders, expanding market share for core products.

Successfully onboarded new distributors, significantly broadening the business's reach and distribution network across the city.

GUINESS NIGERIA LIMITED

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Field Executive

Ibadan, Oyo State, Nigeria

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Summary

Managed active sales and merchandising efforts as a Field Executive for Guinness Nigeria Limited, focusing on product visibility, customer base expansion, and target attainment.

Highlights

Oversaw active sales operations across the market, driving product visibility and market share for key brands.

Executed strategic merchandising initiatives to enhance product presence and appeal, directly contributing to sales growth.

Expanded the customer base daily through proactive engagement and relationship building, increasing market reach.

Consistently met daily, weekly, and monthly sales targets by implementing rigorous performance monitoring and corrective actions.

Managed market dynamics, including stock updates and meticulous record-keeping, ensuring operational accuracy and responsiveness.

TERRA (TGI)

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Sales Supervisor (S.P)

Ibadan, Oyo State, Nigeria

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Summary

Supervised sales operations and resource management for TERRA (TGI), focusing on daily reviews, reporting, problem resolution, and distributor engagement to meet monthly targets.

Highlights

Conducted daily performance reviews with sales resources, providing guidance and feedback to optimize individual output and team efficiency.

Generated comprehensive daily reports on field activities, enabling data-driven decision-making and strategic adjustments.

Proffered timely solutions and escalated complex issues, ensuring smooth operational flow and preventing sales disruptions.

Drove order generation from distributors, actively managing relationships to secure consistent product flow and sales volume.

Recruited and integrated new distributors, expanding the business network by an estimated 15% to meet and exceed monthly sales targets.

MULTIPRO CONSUMER PRODUCT LIMITED (MCPL)

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Sales Representative

Ibadan, Oyo State, Nigeria

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Summary

Ensured widespread product availability and market visibility for MULTIPRO CONSUMER PRODUCT LIMITED (MCPL) as a Sales Representative, consistently meeting sales targets across a defined jurisdiction.

Highlights

Ensured 100% product availability across the assigned jurisdiction, maximizing market presence and consumer access.

Achieved high product visibility in markets and retail outlets through effective merchandising and strategic placement.

Facilitated consistent consumer access to products, aligning with market demand and brand preference.

Consistently met daily, weekly, and monthly sales targets through dedicated effort and strategic execution.

Drove the promotion and sales of both new and existing products, contributing to portfolio growth and market share.

Education

The Polytechnic Ibadan

Ibadan, Oyo State, Nigeria
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Higher National Diploma Business Administration

Lagelu Grammar School, Agugu

Agugu, Oyo State, Nigeria
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WASSCE Secondary Education

I.M.G Primary School, Agugu

Agugu, Oyo State, Nigeria
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Primary School Leaving Certificate Primary Education

Languages

English

Certificates

Business Strategies and Planning

CBN Entrepreneurship Centre Samonda U.I road Ibadan

National Building & Personal Development

Oyo State Youth and Sports

Basic Computer Training

E.P.N.G Computer Training Centre, Lagos State

Skills

Sales & Business Development

Interpersonal Skills, Target Achievement, Market Expansion, Product Visibility, Customer Base Growth, Distribution Management, Merchandising, Strategic Planning, Negotiation, FMCG Sales.

Leadership & Team Management

Team Motivation, Performance Review, Resource Management, Coaching, Training, Conflict Resolution.

Data & Reporting

Daily Reporting, Performance Analysis, Record Keeping, Stock Management.

Sales Force Automation (SFA) Tools

Accenture, Omnibiz, Edge, Bizon, Mplify, Omnione.

Problem Solving & Creativity

Solution Proffering, Creative Problem Solving, Adaptability, Innovation.

Interests

Hobbies

Research, Travelling, Making friends.

References

References

Available upon request